Catalogue Engine
Scaling a High-SKU D2C Apparel Catalogue
The Brief
A women's apparel brand running hundreds of SKUs through Meta catalogue sales. The feed was the bottleneck: mismatched variants and stale pricing meant the algorithm was optimising against bad data. We rebuilt the product feed, restructured Advantage+ and retargeting sets, and rewrote creative around the top-margin collections rather than the full catalogue.
Return on ad spend3.2x
Lower cost per purchase61%
How We Ran It
The Service
The work behind the numbers
01
Audit the feed
Variant mismatches and stale pricing were corrected before a rupee of new spend went out.
02
Restructure
Advantage+ and manual retargeting separated so learnings stopped contaminating each other.
03
Focus creative
Top-margin collections carried the creative budget instead of the full catalogue.
04
Scale on CPA
Budget increased only against an agreed target cost per purchase.