Why your pixel is probably lying to you
In most accounts we audit, reported conversions and real conversions do not match. Here are the six failures that cause it, and how to…
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What we would tell you on a call, written down. No gated PDFs, no fluff.
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Featured
Why your pixel is probably lying to you
In most accounts we audit, reported conversions and real conversions do not match. Here are the six failures that cause it, and how to check each one.
Read Article
Reading Room
Points worth pondering.
How to structure keyword clusters by city intent
Grouping keywords by search volume is why most local campaigns waste budget. Grouping them by buying intent, city by city, is what fixes it.
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Why your product feed is costing you more than your creative
If you sell more than fifty products, your feed is probably doing more damage to your ad performance than your creative ever could.
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What should a small business actually spend on ads?
most small businesses in India should start somewhere between ₹30,000 and ₹1,00,000 a month. But that range is close to useless on its own,…
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