What we do
Most performance marketing burns cash because the foundation is flawed. Brands often scale their spend before fixing their product feeds, or they bid on high-volume terms that never convert.
We do not build campaigns on assumptions; we build them on rigorous full-funnel architecture. From scaling D2C women’s apparel brands with dynamic catalogues to architecting comprehensive B2B tech ad creatives, we know that profitability requires deep segmentation. We execute intent-segmented keyword expansions, like mapping out the entire B2B packaging design sector in India, to ensure your ads only show to people ready to buy.
Facebook and Instagram campaigns structured by objective rather than by habit. The objective decides who the auction shows you to, so choosing it casually is the single most expensive mistake in a Meta account.
Search captures demand that already exists. Everything else creates or recaptures it. We separate the two so branded traffic never flatters a campaign that is not actually producing new customers.
Expensive per click and worth it only when targeting and offer are tight. Best for considered B2B purchases where job title and company size genuinely predict fit.
Feed hygiene decides Shopping performance more than bidding does. Disapprovals never surface in the campaign view, so products quietly vanish and it reads as softening demand.
The unglamorous part everything else depends on. Pixel, CAPI, conversion actions and attribution windows get fixed first, then we judge performance.
A live dashboard you can open any day, plus a monthly review that says what was tested, what was learned, and what changes next.
What’s included
Tracking, structure and attribution reviewed before any budget moves.
Clean naming, controlled budgets, no overlapping audiences.
Weekly cycle against a hypothesis, not random variants.
Cold, warm and retargeting mapped to your actual funnel.
We flag what is costing you conversions before it costs you spend.
Reallocated weekly toward what is producing, not what is loudest.
Pixel, CAPI and GA4 verified, not assumed.
Your accounts, your data, dashboards you can open any time.
FAQ
It depends on whether demand already exists. If people are searching for what you sell, Google first. If you need to create demand or your product is visual, Meta first. LinkedIn only when job title genuinely predicts who buys.
Around ₹75,000 per platform. Below that, campaigns rarely exit the learning phase and the data stays too thin to optimise against, so you pay a management fee for guesswork.
Directional data in 7 to 10 days, stable cost per acquisition by week four, provided tracking was correct before launch.
You do. We work inside your Business Manager and your Google Ads account. If we part ways, the account, pixel history, audiences and creative stay with you.
Related services
Clients on this engagement usually add one of these within the first quarter.
Paid buys you today and stops when the budget stops. Organic compounds. Running both means your blended cost per lead falls month over month instead of holding flat.
02Sending paid traffic to a slow or unfocused page wastes the budget twice: once on the click, and again on the higher cost per click a poor landing experience earns you in the auction.
03Creative testing and reporting are the two places where automation genuinely saves hours a week rather than just sounding modern.