City Search Grid
Local Search Clusters for a Lab-Grown Diamond Brand
The Brief
Engagement-ring intent is fiercely competitive and mostly city-specific. We built keyword clusters around lab-grown diamond and engagement-ring searches, split them by Mumbai and Bengaluru intent, and mapped each cluster to Google Ads campaign structure plus landing pages, so budget followed genuine purchase intent instead of broad research traffic.
Ad waste removed38%
Qualified enquiries2.4x
How We Ran It
The Service
The work behind the numbers
01
Cluster the demand
Lab-grown and engagement-ring queries grouped by intent, not by volume.
02
Split by city
Mumbai and Bengaluru budgets separated so one city could not absorb the other.
03
Match the landing page
Each cluster pointed at a page that answered that exact query.
04
Prune weekly
Negative lists expanded every week from the live search-terms report.