Work - AI Automation · Reporting

Reporting Autopilot

Automated Meta Ads Reporting Pipeline

The Brief

Monthly reporting was consuming days and problems surfaced too late to fix. We built a Google Apps Script pipeline pulling Meta Ads raw data, creative-level performance and spend into daily and weekly trackers, with a campaign-level dashboard on top and anomaly alerts on spend and conversion drops.

Automated refreshDaily

Anomaly alertsSame-day

How We Ran It

The work behind the numbers

The Service

Map the metrics

Spend, reach, frequency, CPM, CTR, CPC and ThruPlays defined once and locked.

Pull automatically

Apps Script pulls raw Meta data into daily and weekly trackers without manual export.

Surface anomalies

Spend spikes and conversion drops flagged the same day, not at month end.

Hand it over

Documented so the in-house team can run and extend it.