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Portfolio

Results, with the starting point included. Every project below began with a specific problem, and the numbers show what changed.

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Results, with the starting point included.

Filter by service to see how each capability plays out in practice.

Scaling a high-SKU D2C apparel catalogue View
Case
Performance Marketing

Catalogue Engine

A women's apparel brand running hundreds of SKUs through Meta catalogue sales. The feed was the bottleneck: mismatched variants and stale pricing meant the algorithm was optimising against bad data. We rebuilt the product feed, restructured Advantage+ and retargeting sets, and rewrote creative around the top-margin collections rather than the full catalogue.

3.2xReturn on ad spend
61%Lower cost per purchase
Local search clusters for a lab-grown diamond brand View
Case
SEO

City Search Grid

Engagement-ring intent is fiercely competitive and mostly city-specific. We built keyword clusters around lab-grown diamond and engagement-ring searches, split them by Mumbai and Bengaluru intent, and mapped each cluster to Google Ads campaign structure plus landing pages, so budget followed genuine purchase intent instead of broad research traffic.

38%Ad waste removed
2.4xQualified enquiries
Multi-location Google Business Profile management View
Case
SEO

Ten-Store Visibility

Ten retail locations, ten Google Business Profiles and no single view of how any of them were performing. We pulled every profile into one comparable performance sheet, identified the stores losing Maps discovery to nearby competitors by rank rather than by guess, and fixed categories, hours and posting cadence store by store.

706Direction requests
Automated Meta Ads reporting pipeline View
Case
AI Automation

Reporting Autopilot

Manual exports were eating whole days every month. We defined spend, reach, frequency, CPM, CTR, CPC and ThruPlays once and locked the definitions, then wrote Apps Script to pull raw Meta data into daily and weekly trackers automatically. Spend spikes and conversion drops now get flagged the same day instead of at month end.

WhatsApp lead campaigns for rental real estate View
Case
Performance Marketing

Enquiry Engine

Rental real estate enquiries were arriving as cold form fills with no context. We split 1BHK, 2BHK and 3BHK by rental band so creative matched the budget, targeted Mumbai micro-markets individually rather than city-wide, and routed enquiries into live chat with the property context already attached.

Website build for an exhibition fabrication company View
Case
Website Development

Veeratra Exhibitions

Fifteen years of exhibition fabrication work with nothing online to show for it. We organised the services into something people can actually browse, built a custom responsive site with galleries and enquiry capture wired in, and established the Google Business Profile and LinkedIn presence alongside launch.